Are we a society of chauvinists?

Looking at the trends and going by the rave reviews, the answer comes out to be ‘YES’. We are a society of chauvinists. A society of super-hyper-aggressive males who tend to raise their eyebrows and their hands when necessary. We are a country full of people who have a double-sided take on everything depending on the subject, if or not he is a male or she is a ‘petty’ female.

To substantiate on this account we have hordes of examples that do the rounds of our TV sets and daily papers. We have seen numerous advertisements featuring the ‘urban macho male’ who saves the day. We have also seen the hardworking typical middle-class housewife who is washing clothes in one commercial and kitchen cabinets in another. It’s just recently that we are looking at our TV screens in awe of those women who push an ambulance stuck in mud. Or the women swooshing away in their SUVs. Or those heading a big enterprise.

It is time we ask ourselves how do we feel when we come face to face to such ostensibly smart and successful women? The answer is going to be a mixed reaction. We, the people of our country have differing perceptions towards women. Either we devour them or loathe them. There are no opinions that are neutral in nature. We are stuck in a phase where we cannot decide whether we love to see women in power or not.

Let’s just wait for a time to come where we can see unanimous display of power amongst both men and women. We need more advertisements where none of them is leading and both equally enjoy the attention. Advertisements have a range of repercussions and they can lead to a positive as well as negative outlook. We tend to neglect the positive nitty-gritty’s. This is to a better understanding and outlook towards both the genders.